14 Expert Steps to Start an Online Store in Kerala, India

How To Start an Online Store

Starting an online store is easy today. If you are a virtual store owner or seasoned retailer who wants to sell your products online, the best way to start an online store​ ​is the easy answer.

Are you a retailer in a remote area like Kerala or other states of India? Is starting an online store daunting, and is it only possible for large-scale companies? No, the concept is changed, to start selling online, anyone can quickly build an online store according to budget and business scale.

Let's check How to start an online store.

Serious approach

What is the relevancy of the serious approach in the online store building?

The Internet originated in 1960, and online shopping started in 1991. After these long years, we have successfully reached 2024, considering the Internet and online shopping one of the greatest revolutions for all sellers in this world without underestimating the size of businesses, such as small, medium, or large businesses.  

If you are going to start your own online store, you should seriously think of the following questions.

  • What is the aim of your online store?
  • Is it to get more online sales and profit?
  • Who are my competitors?
  • Wish to begin an online business as all are doing?
  • Do you have an idea about your online store budget?
  • Before starting an online store, what information did you gain?

Take a diary or paper and write the answers to this question.

It is very important. Because without knowing the answer, it will be difficult to manage your online store and boost sales in the future. You can only have a good online business if you consider it seriously, along with challenging business idea that satisfy the target audience.

Focus on Core Customer Base

A focus on core customers means those who are most likely to buy products from your online store.

Understanding focus on core customers is related to location, interest, age, gender, occupation, etc.

From this clear answer, you will get a clear picture of how you can build and manage your online store.

Choose Your Domain Name

Domain name is the online store identity and touch point of a customer. Therefore, it should be short, memorable, and easy to spell.

Domain Name example: abc.com | xyx.com | example.com

There are enough domain sellers available in the market. In which you can find your designed online store name.

Major domain sellers:

Select Hosting Server

A hosting server is what we use to store our files, applications, and databases required for a website to be accessible on the Internet.

Based on your online store requirements, you can select a hosting server. Presently, we have enough hosting service providers to provide shared, VPS, Dedicated, Cloud, and managed servers.

Hosting a server is very important for a website's performance, speed, and additional features. Selecting a performance hosting server helps you quickly access your online store website in the browser.

Finalize Budget

Why do you need to finalize the budget in the initial phase itself? Don't worry. If you have a clear answer to this question, you can easily build a beautiful online store within your low budget. But you need to finalize how much I would like to spend in the initial stage.

According to your finalizing budget, you must choose which ecommerce platform suits you. Please write about the online store budget in your diary.

Choose Ecommerce Platform

Basically, two types of ecommerce platforms are available to build an online store easily and quickly.

  1. Sas Platform - Shopify, Bigcommerce, Squarespace, Square, etc
  2. Opensource Platform - Magento, Woocommerce, WordPress, Opencart, etc

SaS platform is a cloud-based service provider. You can ignore many worries about hosting, maintenance, updates, etc., and easily start your own online store within minutes. One significant drawback is that every service has monthly subscription fees.

Open Source Platforms are free ecommerce platforms. Here, either you have to hire a development agency or you should have the technical knowledge to create an ecommerce store. Technical experts need to handle hosting, technical, maintenance, and updates. Here, you have to pay your service provider for this service.

If you have questions about the best platforms to start an online store for beginners, it is tough to answer. For more information to help you choose the right platform, check out How to Choose the Best Ecommerce Platforms for Kerala businesses

Define Your Product Listing Strategy

It is very important to consider a product listing strategy before you build new online store. Whether your products are Fabric, Fish, Food, Furniture, Clothing, Electronics, Toys, Jewelry, or Fashion, you must know what details you can share with your customers.

food online store
fish online store
electronics online store
toys online store
Jewelry online store
clothing online store

If you have deep knowledge of product listing, you can easily choose the best online store design or convey your product information to your designers. Based on this item information, the online website will be more helpful to attract customers.

But if you are a beginner in online business, you must know basic product information to list in your online store.

  • Product Title
  • Product Descriptions
  • Product Images
  • Features, Specification, dimension

Once your online store is launched, you must add at least basic information to sell the products online.

Define Your Categorization Plan

The category is the backbone of the online store. If you are not able to finalize the category structure before creating the online store, it will be difficult to find a suitable theme or share the details with a website design company.

Most online beginners do not seriously consider categorization and product listing in the beginning period, and finally, they are miserable and disappointed when they try to list categories professionally in an online store.

Good category management of an online store helps to organize efficiently and improve the shopping experience.

  1. Primary Categories
  2. Secondary Categories
  3. Third-Level Categories
  4. Forth-Level Categories
  5. Filters and Attributes

It is better to keep the second-level category arrangement.

At this step, you have a good idea for starting an online store for your business and can enter successfully in the next step, "Design your online store"

Design your online store website

Online website design is a front mirror that reflects your business's strong brand presence. Ensure the design reflects your brand identity through color, arrangements, banners, logos, etc.

Focus on easier navigation and implement the best user experience so customers can easily find products.

Implementing the best features like top-selling products, Top categories, And top-selling products in the home page design helps customers to easily navigate and make purchasing decisions on the website.

Create informational pages

Building trust is a very important phase of the online website. Before your launch your own online store, create the following pages.

Contact page

About page

about us page

Privacy Page

Return Policy Page

Faq page

Creating well-planned informational pages merged with attractive design and functionality not only improve user experience but also enhance credibility and transparency, make customers to feel confident in their shopping journey.

Finalize required features

There is a list of features you can add to your online store to make your customers happy.

For Example

  1. Mega menu
  2. Attributes filtering
  3. Deals
  4. Gift Cards
  5. Layard Navigation
  6. Infinity Scroll

Here, be more careful. Your budget will increase based on the additional features you require. Therefore, clearly mention in the dairy in the early state itself how much you would like to spend on starting a successful online store.

Build your online store.

Once everything is ready, you can easily create your online store using a SaS platform or give instructions to an online store building company.

Based on your above requirements, your online store will be ready soon. The website will have a special area for admin, account creation, customer login, order management, shipping management, content management systems to manage content, etc.

Once the online store is launched, add your first product with the product information. Now, you are ready to sell your products online.

Implement Payment Gateway

Selecting different online payment options makes purchasing products easy for your customers and facilitates the online store to accept online payments easily. Most online website builders suggest the best payment gateways according to the target audience and locations.

There are two main types of integrated gateways. First, transactions happen directly on your site and are hosted, and second, the customer is redirected to a third-party site like PayPal.

Before you select a payment gateway company, you should try to understand the potential transaction fees that may occur for each service.

For information, check out Best Payment Gateway for Online Store Website

Tell the World

Your online business store is more than just a business, it is like your voice and an opportunity to display your products and story to a global audience. By going online, you are opening doors to a limitless online marketplace, where you can share your vision and let the world know what makes your brand unique.

Understand customer behavior to start building your online audience and marketing strategies is very important to bring more traffic into your website. Every product you offer tells a story, and an ecommerce business amplifies that story, creating a platform for building connections, attracting loyal customers, and growing a community around your brand.

  • Add your website to different directories.
  • Different types of ads, such as Google Paid ads, Facebook ads
  • Create social media profiles.
  • Publish regular post in social media marketing platforms.
  • Implement Search Engine Optimization (SEO)
  • Write about your brand in Articles, Guest posts, and blogging.
  • Video marketing on YouTube
  • Integrate your ecommerce website with social media platforms

Start a successful online store today.

Whether you are a small, medium, or large business owner, artist, or home-dependent businessman, today anyone can create their own online stores for free or with a low budget.

Sana Web Ecommerce Solution is a top E-Commerce Solutions Partner in Kerala, India. We offer complete services for starting a profitable online store platform for your business, allowing customer satisfaction and sales growth, and accept payments online. For more details, please get in touch with us.

How to start an online store FAQ

The cost of building an online store depends upon various factors like ecommerce platform, hosting, required features, etc. However, we can create a free or cheap online store to meet your requirements. Many online store builders are ready to provide a free trial period to test the features. However, after the trial period, you must spend a small amount on their basic plans and features.

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